Acer has released three new Chromebooks, the series 11, 14 and R11. But why three laptops Chrome operating system it is not sold freely through offline or online store?
Commercial Product Manager and Business Development Head Acer Indonesia, Riko Gunawan said the current portion Chromebooks market in Indonesia is still very small. People Indonesia were generally more familiar with Windows, and do not know the type of laptop and the Chrome operating system.
"We learned from experiences in other countries. When Chromebook sold in retail, people see good design and then buy it. But then they even protest because it can not install Windows applications there, "Rico said when met after the launch of the new laptop Acer in Jakarta, Thursday (12/01/2016).
"Chromebooks is that in the United States already has a large market share. But certain countries, including in Indonesia are still many who do not know. If anyone knew was usually only a limited circle, which is really like a computer, "he added.
The above considerations, Acer chose to sell it as a business to business. The targeted segment is education, which is comprised of schools that require a package of laptops for learning and teaching.
According to Rico, in a business to business sales model like that, Acer could communicate the functionality and performance limitations Chromebook more easily. In contrast when compared to retail sales, which does not seluruhanya be under the guidance of the company.
Although it sold for a limited, Rico still give way to the general public who wish to have a Chromebook. Users are welcome to contact the Acer authorized outlets.
"It could come directly to us, will be assisted to connect to distributors," said Rico.
Three series Chromebook
Three laptops Acer Chromebook that has been officially exist in Indonesia is a series of 11, 14 and R11. Total use of the Chrome operating system made by Google and Intel Celeron processor.
Among the three types, the most prominent R11. Because the Chromebook has a screen that can be folded 360 degrees, so that the shape can be altered to resemble a tablet.
Meanwhile, series 11 and 14 are designed with a shape similar to a laptop in general. Chromebook 11 has a 2 GB RAM and 16 GB of internal memory, while the Chromebook 14 has a 4 GB RAM and 32 GB of internal memory.
On price, 11 Chromebook priced at USD 4.799 million, the Chromebook 14 for USD 3,999, as well as the Chromebook 11 for USD 3,399.
